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Specsavers Case Study

Learn how Specsavers, one of the UK's most recognised high street brands, has turned to Fun Pro for corporate entertainment across multiple events over three years. From branded conference activations in Birmingham to evening celebrations in Southampton, this ongoing partnership demonstrates how Fun Pro delivers consistent, reliable entertainment for one of Britain's leading optical and hearing care providers.

Customer Profile

Specsavers is a household name across the United Kingdom, operating within the Healthcare Services and Retail sectors. The company specialises in optical and hearing care, providing comprehensive services including eye tests, prescription glasses, contact lenses, hearing tests, and hearing aids through their extensive network of high street stores.

As a major employer with teams spread across the country, Specsavers regularly organises corporate events to bring their people together, celebrate achievements, and foster team connections. Over the past three years, multiple departments within Specsavers have chosen Fun Pro to provide interactive entertainment for their corporate gatherings, from large-scale conferences to intimate evening celebrations.

Key Metrics

About Specsavers

Specsavers has grown to become one of the most trusted names on the British high street since its founding in 1984. What began as a single optical practice has expanded into a global operation, though the brand remains synonymous with accessible, quality eye care and hearing services for millions of customers across the UK.

The company operates through a unique joint venture partnership model, with each store run by local optometrists and audiologists who have a genuine stake in their community. This approach has helped Specsavers maintain a personal touch whilst growing into a major retailer with thousands of employees nationwide.

Beyond their core retail operations, Specsavers invests significantly in their workforce. The company understands that engaged, motivated teams deliver better customer experiences. This commitment to their people extends to how they approach corporate events, whether large conferences bringing together staff from across regions or smaller team celebrations marking milestones and achievements.

Like many large organisations, Specsavers faces the challenge of connecting dispersed teams. With stores and support functions spread throughout the UK, corporate events serve as vital opportunities to build relationships, share knowledge, and celebrate collective successes. These gatherings require entertainment that appeals to diverse groups, breaks down barriers between colleagues who may rarely meet in person, and creates talking points that extend well beyond the event itself.

Finding a reliable entertainment partner who can deliver consistently across different venues, event types, and locations is no small task. The entertainment needs to be professional enough to reflect well on the Specsavers brand whilst being genuinely engaging and enjoyable for attendees of all ages and backgrounds.

Building a Partnership Through Consistent Delivery

The Conference Challenge: ICC Birmingham, November 2022

The partnership between Specsavers and Fun Pro began in November 2022 when the company was organising a conference at the ICC Birmingham, one of the UK's leading conference and events venues.

For this event, Specsavers required something beyond standard entertainment. They needed a brand activation that would engage delegates, create energy during break periods, and reinforce their brand presence throughout the venue. The solution needed to be visually striking, competitively engaging, and capable of drawing people in throughout the day.

Fun Pro provided a branded Grab a Grand machine complete with a custom leaderboard. The Grab a Grand game, where participants step into an enclosed booth and attempt to grab as much prize money as possible whilst air swirls around them, creates instant excitement and draws crowds of spectators. By branding the game with Specsavers' visual identity, the activation became an extension of the conference experience rather than simply an entertainment add-on.

The inclusion of a leaderboard added a competitive element that kept delegates engaged throughout the event. Participants could see how their efforts compared to colleagues, encouraging repeat attempts and generating conversation across different sessions. This combination of branded visual impact and competitive gameplay proved highly effective for the conference environment.

Team Entertainment: Bedfordshire, January 2023

Just two months later, a different team within Specsavers approached Fun Pro for an evening event in Bedfordshire. This booking came through a separate member of staff, demonstrating how word of the Birmingham conference success had spread within the organisation.

The requirements for this event differed significantly from the conference activation. Rather than a single branded focal point, the team wanted a selection of games that would provide varied entertainment throughout an evening celebration. Fun Pro supplied an air hockey table, a dance machine, and a twin basketball game.

This combination offered something for different preferences and energy levels. The air hockey table provided head-to-head competition in a format familiar to most attendees. The dance machine brought high-energy entertainment that could involve spectators as much as participants. The twin basketball game offered accessible competitive fun that colleagues could enjoy together.

The variety ensured that regardless of whether attendees preferred active competition or watching colleagues compete, there was entertainment to suit. This approach reflects Fun Pro's understanding that successful corporate entertainment must cater to diverse personalities within any team gathering.

Returning for More: Southampton, January 2025

Two years later, Specsavers returned to Fun Pro for their most recent event, a corporate evening event held at the Hilton Hotel within Southampton's Utilita Bowl complex. This booking confirmed the ongoing trust that Specsavers places in Fun Pro's ability to deliver quality entertainment for their corporate gatherings.

For this event, Specsavers initially enquired about six different games: shuffleboard, buzz wire, dance machine, table football, Top Doc, and air hockey. This expanded selection demonstrated the client's confidence in building a more comprehensive entertainment offering, knowing from previous experience that Fun Pro's equipment would arrive in excellent condition and operate reliably throughout the evening.

The game selection balanced different types of engagement. Shuffleboard and table football provided classic pub-style entertainment that encourages conversation whilst playing. The buzz wire game offered a test of steady hands and concentration that drew crowds of onlookers. The dance machine returned by popular demand, whilst air hockey provided the fast-paced competitive action that had proven successful at previous events. The games added variety to the mix, ensuring something fresh for those who may have attended previous Specsavers events featuring Fun Pro entertainment.

The Value of Repeat Relationships

What makes the Specsavers partnership particularly noteworthy is how it has developed organically across the organisation. Different departments and team members have independently chosen Fun Pro for their events, sometimes without initial knowledge that colleagues had used the same supplier previously.

This pattern speaks to several strengths in Fun Pro's service delivery. The quality of equipment and professionalism of service creates positive impressions that lead to recommendations, whether formal or simply through colleagues sharing their event experiences. When the Fun Pro team informed the January 2025 booker about the previous Specsavers events, it reinforced that they were working with a supplier who understood their organisation's needs.

For a brand as prominent as Specsavers, choosing an entertainment supplier involves considerations beyond simple pricing. The supplier's professionalism reflects on the host organisation. Equipment must be clean, well-maintained, and visually appropriate for a corporate environment. Delivery and setup must be punctual and efficient. Any issues must be handled smoothly without disrupting the event.

Fun Pro's track record of delivering against these expectations, event after event, location after location, has established the trust that underpins this ongoing relationship.

Results and Future Outlook

The Specsavers partnership demonstrates the value of consistent, reliable service delivery in building long-term client relationships. Over three years and three events across different UK locations, Fun Pro has proven capable of meeting the varied entertainment needs of a major national brand.

Each event has presented different requirements. A branded conference activation demands different thinking than an evening team celebration. A large venue like ICC Birmingham presents different logistical considerations than a hotel function room. By adapting to these varying needs whilst maintaining consistent quality standards, Fun Pro has earned repeat business from multiple contacts within the Specsavers organisation.

The progression from a single branded game in 2022 to enquiries about six different games in 2025 suggests growing confidence in Fun Pro's capabilities. Clients who trust their supplier are more willing to expand the scope of their entertainment provision, knowing that additional games will meet the same standards they have experienced previously.

For Specsavers, working with a familiar supplier removes uncertainty from event planning. Their teams know that Fun Pro will deliver equipment that works, arrives on time, and creates the engaging atmosphere they want for their corporate gatherings. This peace of mind is particularly valuable for busy professionals managing events alongside their primary responsibilities.

Fun Pro looks forward to continuing this partnership, supporting Specsavers' corporate events wherever they take place across the UK.

Ready to Create Your Own Success Story?

Whether you’re planning a conference activation, team celebration, or corporate evening event, Fun Pro has the experience and equipment range to make your event memorable. With nationwide coverage and a track record of supporting major brands like Specsavers, our team is ready to discuss your requirements and recommend the right entertainment for your audience.

Get in touch with our friendly team today to start planning your next event.