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Brand Activation Game Hire

Interactive branded games turn passive audiences into active participants. Whether you're launching a product, running an experiential campaign or building brand awareness at a trade show, our custom-branded games create the kind of memorable experiences that drive engagement and generate results.

We handle everything — game selection, branding design, printing, delivery, setup and collection. All branding is produced in-house at our Coventry workshop, giving us full control over quality and turnaround times.

  • 8 Lane Roll & Bowl Donkey Derby Hire

    Roll-and-bowl racing game for up to 8 players

    From £1695 exc. VAT

    • Up to 8 players
    • 5.8m x 3m

  • Ballnado Grabber Hire

    Enclosed wind machine where players grab flying balls

    From £495 exc. VAT

    • 4-12 players
    • 1.8m x 1.8m x 2.2m

  • Batak Lite Hire

    Reaction-speed target game with scoring

    From £450 exc. VAT

    • 1 player
    • 1.4m x 1.6m

  • Batak Pro Hire

    Advanced reaction-speed target game

    From £495 exc. VAT

    • 1 player
    • 2m x 1.5m x 2.01m

  • Beat The Buzzer Hire

    Timed skill challenge game with buzzer

    From £395 exc. VAT

    • 1-4 players
    • 1.3m x 0.4m

  • Branded Capsule Bin Hire

    Compact branded display unit for exhibitions

    From £195 exc. VAT

    • N/A
    • 0.4m x 0.4m x 0.62m

  • Cash Grabber Machine Hire

    Enclosed wind booth for grabbing flying vouchers or cash

    From £495 exc. VAT

    • 1-4 players
    • 1.8m x 1.8m x 2.2m

  • Catch it Reaction Ring Hire

    Reaction-speed ring-catching game

    From £495 exc. VAT

    • 1 player
    • 1.5m x 1.6m x 2.1m

  • Crack The Code safe cracker Hire

    Puzzle game where players crack a safe combination

    From £450 exc. VAT

    • 1-4 players
    • 0.55m x 0.55m

  • Danger Zone Strike A Light Game Hire

    Two-player light-up target striking game

    From £495 exc. VAT

    • 2 players
    • 1.6m x 1.6m

  • Fast Feet

    Have you the skill to be as fast as the light!!

    From £650 exc. VAT

    • 3m Diameter

  • Gold Bar Challenge Hire

    Timed safe-cracking challenge with gold bar theme

    From £495 exc. VAT

    • 1-4 players
    • 0.55m x 0.55m

  • Gold Cup Horse Racing Hire

    Mechanical horse racing game with rolling balls

    From £450 exc. VAT

    • 1-4 players
    • 2.5m x 3.5m

  • Leader Board Hire

    Leaderboard add-on for competitive game hire

    From £75 exc. VAT

    • 1-4 players
    • 0.4m x 0.65m x 1.5m

  • Master Sniper Hire

    Interactive target shooting game with realistic rifle

    From £1295 exc. VAT

    • 2 players
    • 1.4m x 2.5m x 2.5m

  • Mega Wire Hire

    Branded steady-hand wire loop game for exhibitions

    From £450 exc. VAT

    • 1-4 players
    • 1.3m x 0.6m

  • Plinko Game Hire

    Disc-drop peg board game with prize slots

    From £395 exc. VAT

    • 1-4 players
    • 1m x 1m

  • Prize Crane Arcade Grabber Hire

    Arcade claw machine for prize giveaways

    From £495 exc. VAT

    • 1-4 players
    • 0.8m x 1.2m

  • Prize Wheel Hire

    Spin-the-wheel game for prizes or forfeits

    From £450 exc. VAT

    • 1-4 players
    • 1.1m x 1.1m

  • Racing Car Simulator Hire

    Seated racing simulator with steering wheel and pedals

    From £495 exc. VAT

    • 1-2 players
    • 1m x 1.4m

  • Roller Bowler Hire

    Ball-rolling skill game, no power needed

    From £395 exc. VAT

    • 1-4 players
    • 2m x 0.8m x 1.2m

  • Scalextric Slot Car Racing

    Multi-lane Scalextric track for slot car racing

    From £695 exc. VAT

    • 1-2 players
    • 2m x 2.5m

  • Shuffleboard Hire

    Tabletop shuffleboard for two players

    From £495 exc. VAT

    • 2 players
    • 1m x 3m

  • Snatch It

    Two-player reaction game — grab the lit cylinder first

    From £450 exc. VAT

    • 2 players
    • 1.5m x 1.25m

  • Table Football

    Classic foosball table for two or four players

    From £395 exc. VAT

    • 2-4 players
    • 1.6m x 1.0m

  • The Vault

    Solo safe-cracking challenge game

    From £450 exc. VAT

    • 1 player
    • 1.2m x 0.65m

  • VR Race Car Simulator Hire

    Virtual reality racing simulator with VR headset

    From £525 exc. VAT

    • 1-2 players
    • 1m x 1.4m

  • Whack A Mole game hire

    Classic arcade whack-a-mole target game

    From £495 exc. VAT

    • 1-4 players
    • 1.5m x 1.5m

  • Green screen photo booth hire

    Photo booth with customisable digital backgrounds

    From £495 exc. VAT

    • Groups of 1-8
    • 1.6m x 1.8m

  • Magic Mirror Hire

    Full-length interactive selfie mirror with prints

    From £495 exc. VAT

    • Groups of 1-8
    • 2.0m x 2.0m

  • Giant Buzz Wire Hire

    Oversized steady-hand wire loop game

    From 450 exc. VAT

    • 1-4 players
    • 3.2m x 1.0m

  • Giant Deck Chair Hire

    Oversized novelty deck chair for photos and display

    From 245 exc. VAT

    • N/A
    • 1.6m x 1.9m x 2.0m

  • High Striker Hire

    Classic fairground strength-testing hammer game

    From £450 exc. VAT

    • 1-4 players
    • 0.8m x 1.6m x 3.1m

  • Hook A Duck Hire

    Traditional fairground duck-hooking stall

    From £450 exc. VAT

    • 1-4 players
    • 1.85m x 1.85m x 2.15m

  • Pick N Mix Hire

    Pick and mix sweet stand with branded display options

    From £550 exc. VAT

    • Individual servings
    • 1.35m x 1.25m

Why Interactive Games Work for Brand Activation

People remember experiences far more than they remember adverts. A branded game at a product launch or experiential campaign creates a moment of genuine enjoyment that gets associated with your brand. Visitors play, they smile, they share photos — and they remember who made that happen.

We've supplied branded games for brand activations across the UK since 2009. Here's what we've learned about what makes them effective:

They create dwell time. A visitor who spends 3 minutes playing a branded game on your stand is 3 minutes of undivided brand exposure. That's more attention than most digital ads get in a year.

They generate natural conversation. When someone's just had a go on your Cash Grabber or beaten the high score on Batak Pro, your sales team has an easy opening. "How did you do?" is a far better conversation starter than "Can I tell you about our products?"

They create shareable content. Photo Booths with branded prints give visitors something to post on social media. Prize Cranes filled with branded merchandise create videos people want to share. That's earned media at no extra cost.

They capture leads naturally. Prize Wheels and Crack the Code safes create a reason to collect contact details — "leave your details to claim your prize" converts better than any clipboard.

Brand Activation Event Types

Product Launches

New product imagery on game wraps creates visual impact. Fill a Prize Crane with product samples for a hands-on reveal. Use Batak reaction games with product-themed screen graphics to draw crowds and create competitive energy.

Lidl used branded games across six separate promotional campaigns with us — a 100% repeat booking rate that speaks for itself.

Experiential Marketing Campaigns

Shopping centre activations, festival brand zones and pop-up experiences all benefit from interactive games. They give passersby a reason to stop, engage and remember your brand. Dance Machines draw crowds in public spaces. Whack a Mole creates energy and laughter that pulls people in.

Trade Shows & Exhibition Stands

Stand out on a busy show floor. Branded games at the front of your exhibition stand draw footfall; branded photo prints give visitors something to take away with your logo on it. We've delivered to every major UK venue including the NEC, ExCeL London and Manchester Central.

Corporate Brand Events

Internal brand launches, company milestone celebrations and client hospitality events all benefit from branded entertainment. It reinforces your brand identity while creating genuine enjoyment — far more effective than another PowerPoint presentation.

How We've Helped Brands

Lidl: Six branded promotional campaigns using customised games for in-store activations. 100% repeat booking rate.

Baylis & Harding: Fully wrapped Prize Crane at CBS Arena for a Christmas product showcase, filled with branded gift sets.

Kellanova: Custom-branded games for multiple product launch events with tailored artwork and messaging.

Virgin Media O2: 18+ event days over a three-year touring programme using branded interactive games for customer engagement.

Getting Your Brand Activation Right

Think About Your Objectives

Are you generating leads, building awareness, launching a product, or rewarding existing customers? The answer shapes which games work best. Lead generation favours Prize Wheels and data-capture mechanics. Brand awareness favours high-impact visual games with photo opportunities. Product launches need games that showcase the product itself.

Consider Your Audience

A tech conference crowd responds differently to games than a family shopping centre audience. We can advise on which games suit your specific demographic and setting.

Plan Your Branding Early

We handle all branding in-house — design, print and application. We need your artwork 2–3 weeks before the event for production. Send us vector logo files and brand guidelines, and we'll create mockups for your approval.

Ready to Plan Your Brand Activation?

Contact us with your event details — when, where, what you're promoting and who's attending. We'll recommend games and branding options that fit your objectives and budget.

Call us on 0247 7220 701 or use our contact form.