If you're planning a brand activation event, your biggest goal is to grab attention and get people talking. Whether you're launching a product, building awareness, or driving footfall at a trade show, keeping your audience engaged is key to making it a success.
From eye-catching visuals to interactive experiences, here are some simple, proven ways to increase engagement at your next brand activation.
Why Engagement Matters at Brand Activations
A brand activation isn't just about turning up and showing off your logo. It’s about making real connections with your audience. When people interact with your brand in a fun and memorable way, they’re more likely to remember you, talk about you, and buy from you.
That’s why engagement should be at the heart of any brand activation event plan. If your setup is static or uninviting, people will simply walk past. On the other hand, if there’s something exciting or playful going on, you’ll attract attention and create natural opportunities to start conversations.
Engaged visitors are also more likely to stick around, share their experience online and become brand advocates. It’s not just about making noise, it’s about building lasting impressions.
Use Games for Your Brand Activation Event
One of the most effective ways to boost engagement is by using interactive games. Games create energy, spark conversations, and give people a reason to spend more time at your stand or space.
Popular options include:
These games don’t just fill space, they turn your stand into an attraction. People passing by will want to know what’s going on, which naturally increases footfall. And once people are there, you’ve got the perfect opportunity to tell your brand story and get them involved in a more meaningful way.
When you hire games for a brand activation, you're not just entertaining your visitors, you're creating a moment they’ll associate with your brand.
Make It Easy to Join In
The more effortless the experience, the more likely people are to take part. Keep instructions short and friendly. Use staff or brand ambassadors who are outgoing, approachable and ready to help people get involved without pressure.
A complex game or unclear setup can put people off, especially at busy events where time and attention spans are limited. Keep things simple, intuitive and open to all ages and abilities. The easier it is to join in, the more traffic and engagement you’ll see.
It also helps to have small prizes or incentives. Even something as simple as branded merchandise, discount codes or social media shoutouts can encourage participation.
These little touches can make all the difference. People love a challenge, but they also love a reward – even if it’s just for fun.
Create Shareable Moments
People love to share fun experiences. Set up your space so it’s easy to take photos and videos. This could be through photo booths, branded backdrops, or digital scoreboards that show off high scores and winners.
The more visually appealing your setup is, the more likely people are to snap a picture and post it online. Bright colours, clever branding, or even themed props can go a long way in encouraging content creation.
You can even add a branded hashtag and encourage visitors to tag your company on social media. This turns your event into a source of user-generated content that works for you long after the day is over.
It’s also a good idea to have someone on your team capturing photos and videos throughout the day. These can be used to promote future events or shared as part of your post-event marketing.
Collect Data (Without Being Pushy)
Games and competitions are a great way to collect leads without putting people off. Offer a prize draw in exchange for basic contact details, or allow people to enter using a QR code that links to a form or landing page.
Data collection is a key part of any brand activation, but it’s important to do it right. No one wants to feel like they’re being sold to. Instead, offer something of value in return, whether it’s a prize, a discount, or exclusive content.
Just make sure you’re clear about how their data will be used, and always follow GDPR guidelines.
The right approach can help you build a solid list of warm leads who’ve already had a positive experience with your brand – making them more likely to convert down the line.
Hire Games for a Brand Activation With Impact
Hiring the right games for your event can completely change how people respond to your brand. At Fun Pro UK, we specialise in brand activation event hire with a wide range of interactive games designed to boost engagement, drive traffic and create memorable experiences.
From small pop-ups to large-scale exhibitions, we’ve got options for every type of activation. Whether you’re planning something indoor or outdoor, one day or several, we can recommend the best mix of games and equipment to help you stand out.
We also handle delivery throughout the UK*, setup and breakdown – so you can focus on making the most of your event.
*Delivery may incur an additional charge.
Ready to Plan Your Brand Activation?
If you want your brand to stand out and connect with your audience in a fun and memorable way, our team at Fun Pro UK is here to help. Get in touch today to hire games for a brand activation that gets people talking.
<< Return to news