How Kellanova Brought Health and Safety to Life with Interactive Entertainment

Customer Profile

Kellanova is a multinational food company that focuses on cereals, snack products, and noodles. Following the separation from WK Kellogg Co in 2023, Kellanova now operates as an independent American company, continuing the legacy of iconic brands that have been household names for over a century. With manufacturing facilities across the globe, including their Manchester factory, Kellanova maintains a strong commitment to workplace safety and employee wellbeing. The company's dedication to creating a positive workplace culture extends beyond compliance, seeking innovative ways to engage their workforce with essential safety messaging.

Key Metrics

• 7-day equipment hire spanning World Health and Safety Week

• Custom-branded Whack-a-Mole game, featuring iconic Kellanova characters (Tony the Tiger and Coco Pops monkey)

• Repeat client demonstrating trust in Fun Pro's service

• Seamless installation despite logistical challenges (Great North Run road closures)

• Interactive safety reinforcement combining compliance with entertainment

About Kellanova

Kellanova's journey with Fun Pro UK began not in a corporate setting, but at a wedding. A member of the Kellanova team had previously hired Fun Pro's entertainment for their personal celebration, experiencing first-hand the quality of equipment, professional service, and genuine care that defines the family-run business. When the opportunity arose to organise World Health and Safety Week at their Manchester factory, that positive personal experience immediately brought Fun Pro to mind.

This progression from personal client to corporate partner represents exactly the kind of relationship Fun Pro values. It demonstrates how quality service and memorable experiences create lasting impressions that extend beyond a single event. For Kellanova, it meant they already had confidence in Fun Pro's ability to deliver, having seen the team's professionalism and reliability in action.

World Health and Safety Week presented a specific challenge for Kellanova's Manchester facility. Like many manufacturing environments, reinforcing health and safety regulations is an ongoing priority. Whilst traditional methods such as posters, meetings, and mandatory training sessions serve their purpose, they don't always create the lasting engagement that leads to genuine behaviour change. The Kellanova team recognised that they needed something different for this year's campaign, something that would capture attention, encourage participation, and make safety messages memorable.

The Manchester factory environment itself presented considerations. With shift patterns, production schedules, and the practical realities of a busy manufacturing facility, any solution needed to be accessible to workers throughout the week, easy to engage with during breaks, and robust enough to withstand consistent use. It also needed to align with Kellanova's brand identity whilst clearly communicating the safety theme.

Having worked with Fun Pro previously, the client knew the team's capability for customisation and understood that interactive entertainment could provide the engaging element they were seeking. The challenge was finding the right balance between fun and serious messaging, creating an experience that would draw people in whilst reinforcing crucial safety protocols.

Creating an Interactive Safety Experience

As told to Fun Pro by the Kellanova Manchester events team.

The initial enquiry came through with a clear vision. Having seen Fun Pro's Whack a Mole interactive speed reaction game on the website, complete with customisation examples, the Kellanova team knew this was the perfect fit for their World Health and Safety Week campaign. The game's format, with its two-player competitive element and quick reaction requirements, would naturally draw crowds and create talking points throughout the factory.

What set this project apart was the branding opportunity. Rather than generic artwork, Kellanova wanted to incorporate their most recognisable brand ambassadors: Tony the Tiger and the Coco Pops monkey. These beloved characters, known to generations of consumers, would instantly connect the game to Kellanova's identity whilst adding a playful, approachable element to the serious topic of workplace safety.

Fun Pro's in-house branding team took on the challenge of bringing these iconic characters to life on the game panels. The customisation process involved creating artwork that would work within the Whack a Mole format whilst maintaining the integrity of Kellanova's brand guidelines. Tony the Tiger appeared on one side of the game, his characteristic enthusiasm seeming to encourage players to test their reactions. On the opposite side, the Coco Pops monkey added his own playful energy to the setup.

The printing and application process required precision. Each panel needed to fit perfectly, with colours matching brand standards and the vinyl application smooth enough to withstand a full week of intensive use. Fun Pro's branding team printed the customised artwork and carefully applied it to all panels of the game, transforming a standard interactive entertainment piece into a branded experience that felt uniquely Kellanova.

Overcoming Logistical Challenges

The timing of the event coincided with one of the North East's biggest sporting occasions: the Great North Run. This presented an interesting logistical challenge for both delivery and, particularly, collection of the equipment. Road closures across the region meant that careful planning was essential to ensure the game arrived on time for the start of Health and Safety Week and could be collected efficiently once the hire period ended.

Fun Pro's team coordinated closely with Kellanova to work around the road closure schedule, planning delivery and collection times that would avoid the most affected routes. This kind of practical problem-solving is where Fun Pro's experience shows. Having worked on events across the UK for over 15 years, the team understands that external factors can't always be controlled, but they can be anticipated and managed.

The installation itself at the Manchester factory proved straightforward. The venue had been well-chosen by the Kellanova team, with adequate space for the game and good accessibility for employees across different shifts. Fun Pro's installation crew set up the equipment efficiently, ensuring everything was tested and ready before leaving the site.

Throughout the week-long hire period, the Whack a Mole game served as both an entertainment hub and a conversation starter about workplace safety. The competitive two-player format encouraged colleagues to challenge each other, creating natural opportunities for safety discussions to arise organically. The presence of familiar brand characters made the experience feel authentically Kellanova, reinforcing that health and safety isn't separate from company culture but an integral part of it.

Making Safety Memorable Through Interaction

Traditional health and safety communications often struggle with engagement. Posters become background noise, emails get skimmed, and even well-intentioned training sessions can feel like box-ticking exercises rather than meaningful learning opportunities. What Kellanova understood, and what Fun Pro helped them achieve, was that interaction changes everything.

When employees approached the branded Whack a Mole game, they weren't thinking about compliance requirements or regulatory obligations. They were drawn in by the challenge of testing their reactions against a colleague, by the fun of seeing Tony the Tiger and the Coco Pops monkey in an unexpected context, and by the simple pleasure of a break-time activity that felt special rather than routine.

This is where the psychology of interactive entertainment shows its value. Players became more receptive to safety messaging precisely because they were engaged and enjoying themselves. The game created positive associations with Health and Safety Week, making the entire campaign feel less like a mandatory initiative and more like something the company had invested in for their benefit.

The two-player format also encouraged social interaction across different departments and shift patterns. Manufacturing environments can sometimes develop silos, with different teams or shifts having limited interaction. A game that requires two players naturally brings people together, creating moments of connection that might not otherwise occur. These informal interactions strengthen workplace culture and, by extension, the collective commitment to safety that protects everyone.

Building on Trust and Previous Experience

The fact that this corporate booking stemmed from a previous personal event speaks volumes about Fun Pro's approach to every client, regardless of event size or type. The same attention to detail, professional service, and quality equipment that made a wedding memorable translated seamlessly to a corporate health and safety campaign.

This consistency is deliberate. As a family-run business, Fun Pro takes personal pride in every event's success. Whether it's a couple's special day or a multinational company's safety week, the commitment remains the same: to provide professional-grade equipment, expert guidance, and reliable service that clients can depend on.

For Kellanova, having this existing relationship with Fun Pro simplified the planning process considerably. They didn't need to research multiple suppliers, compare credentials, or worry about whether promises would be kept. They already knew from experience that Fun Pro would deliver exactly what was agreed, on time and in perfect condition.

This trust proved particularly valuable when discussing the custom branding requirements. Creating artwork featuring such iconic brand characters required careful handling and respect for brand guidelines. The Kellanova team could approach these conversations confidently, knowing that Fun Pro's branding team would understand the importance of getting every detail right.

Results and Future Outlook

Following the successful completion of World Health and Safety Week, the custom-branded Whack a Mole game was collected from the Manchester facility, with Fun Pro's team once again navigating the post-Great North Run logistics efficiently. The week-long hire had provided exactly what Kellanova sought: an engaging, memorable way to reinforce crucial safety messages whilst creating positive energy around the campaign.

The progression from personal client to corporate partner positions Fun Pro as a trusted entertainment provider for Kellanova across different contexts. Having now worked together on both private celebrations and corporate events, there's a foundation for potential future collaborations. Whether for employee engagement events, brand activations, or other corporate occasions, Kellanova knows they have a reliable partner in Fun Pro who understands their needs and can deliver creative solutions.

For other multinational companies and manufacturing facilities looking to make compliance campaigns more engaging, Kellanova's approach offers a valuable model. Interactive entertainment, particularly when thoughtfully branded and integrated into the campaign message, can transform how employees experience and respond to important workplace initiatives. The combination of professional equipment, expert customisation, and reliable service creates outcomes that benefit both employee engagement and organisational culture.

Fun Pro continues to work with corporate clients across the UK who recognise that memorable experiences drive better outcomes than passive communication alone. From health and safety weeks to team-building days, product launches to conference entertainment, the principles remain consistent: bring people together, create genuine interaction, and make the experience memorable for the right reasons.

The Fun Pro Team Behind This Project

This project showcased the collaborative strengths of Fun Pro's specialist teams working together to deliver a branded corporate solution. The in-house branding team took responsibility for bringing Kellanova's vision to life, carefully printing and applying the custom artwork featuring Tony the Tiger and the Coco Pops monkey. Their attention to detail ensured that the iconic characters were represented perfectly, maintaining brand integrity whilst creating visual impact that would draw factory workers to engage with the game throughout the week.

The installation crew demonstrated Fun Pro's practical expertise, navigating the logistical challenges presented by the Great North Run road closures to ensure seamless delivery and setup at the Manchester facility. Their experience in corporate environments meant they understood the importance of efficient installation that wouldn't disrupt factory operations, completing the setup professionally and leaving the game ready for immediate use.

Throughout the project, Fun Pro's coordination team maintained communication with Kellanova, ensuring that every aspect of the hire period ran smoothly and that any questions or requirements were addressed promptly. This collaborative approach, combining specialist skills with consistent communication, exemplifies how Fun Pro's family-run ethos translates into professional service delivery.

Ready to Make Your Corporate Campaign More Engaging?

If you're planning a health and safety initiative, employee engagement event, or corporate campaign that needs to create genuine interaction and memorable experiences, Fun Pro's team would be pleased to discuss how customised interactive entertainment could support your objectives. With over 15 years of experience working with corporate clients nationwide, we understand how to create solutions that work within manufacturing environments, office settings, and everything in between. Contact our friendly team to start planning your next event.