How Zoflora Captured Buyer Attention at Home Bargains Conference with Custom-Branded Interactive Games

Learn how Zoflora, one of Britain's most recognisable household cleaning brands, boosted engagement with retail buyers at the Home Bargains Conference by utilising FunPro's fully customised Batak Lite speed reaction game. The branded interactive experience helped Zoflora stand out amongst major household names, creating memorable touchpoints with key decision-makers and securing a repeat booking for the following year.

Client Testimonial

"Great experience and service, would certainly recommend!"

Zoflora Representative, Home Bargains Conference 2024

Customer Profile

Zoflora is a leading name in the UK household cleaning and disinfectants industry, renowned for its concentrated, fragranced disinfectants and cleaning products that bring a pleasant atmosphere to homes across Britain. As a household brand with widespread retail presence, Zoflora regularly participates in major trade conferences and buyer events to showcase new products, strengthen retailer relationships, and maintain their position as a trusted cleaning solutions provider. Their presence at events like the Home Bargains Conference represents a strategic opportunity to connect directly with retail buyers and decision-makers who influence product placement and purchasing decisions across hundreds of stores.

Key Results

• Repeat booking secured for September 2025 after successful 2024 event

• Fully branded experience with customised backboard, buttons, and leaderboard

• Direct access achieved to Home Bargains buyers and key decision-makers

• Stand out presence amongst other major household brand names

• Straightforward setup with easy venue access at Liverpool Exhibition Centre

• 5-star client satisfaction with service quality and professionalism

About Zoflora

Zoflora has built a reputation as one of Britain's most trusted household cleaning brands, with their distinctive concentrated disinfectants becoming a staple in homes throughout the UK. The brand's success lies in their ability to combine effective cleaning power with pleasant fragrances, transforming routine household tasks into more enjoyable experiences. As consumer preferences evolve and competition intensifies within the household cleaning sector, Zoflora understands the importance of maintaining strong relationships with major retailers.

The Home Bargains Conference represents a crucial event in Zoflora's annual calendar. This conference brings together suppliers and Home Bargains' buying teams, creating a unique environment where brands can showcase new products, negotiate placement opportunities, and build lasting partnerships with one of the UK's fastest-growing discount retailers. For Zoflora, success at this event means more than simply attending; it requires creating memorable experiences that help buyers remember their brand when making crucial stocking decisions.

However, Zoflora faced a common challenge at trade conferences: how to attract and engage busy retail buyers who are approached by numerous suppliers throughout the day. Traditional exhibition stands with static displays often fail to capture attention in crowded conference halls filled with competing brands. Zoflora needed an interactive solution that would draw buyers to their stand, create genuine engagement opportunities, and reinforce their brand identity in a way that felt natural and enjoyable rather than forced or overly commercial.

After their initial enquiry about interactive games, including consideration of both Batak and Whack a Mole options, Zoflora recognised that FunPro's expertise in branded game hire could provide the solution they needed. The company's decision to work with FunPro again for their 2024 event, and to immediately book for September 2025, demonstrates the value they found in this partnership. What particularly appealed to Zoflora was FunPro's ability to fully customise the gaming experience, ensuring that every element of the interactive entertainment reflected their brand identity whilst providing genuine entertainment value for conference attendees.

Creating a Fully Branded Interactive Experience

As told to FunPro by the Zoflora events team.

"When we started planning our presence at the Home Bargains Conference, we knew we needed something that would make buyers want to visit our stand. These conferences are filled with major household brands, all competing for the attention of the same key decision-makers. We'd seen interactive games work well at other events, so we reached out to FunPro with an initial enquiry about either a Batak or Whack a Mole game for our stand.

What impressed us immediately was FunPro's understanding of what we were trying to achieve. They didn't just offer us a game; they asked about our brand, our objectives for the conference, and what kind of impression we wanted to create with Home Bargains buyers. They explained how the Batak Lite speed reaction game could work particularly well for our needs because it's quick to play, creates natural competition, and generates buzz around the stand as people gather to watch and participate.

But what really set FunPro apart was their approach to branding. Many suppliers offer basic logo placement, but FunPro went further. They suggested not only branding the backboard of the Batak but also customising the buttons themselves with our brand colours and identity. This level of customisation meant that when buyers approached our stand, they weren't just seeing a generic game with our logo slapped on; they were experiencing a fully branded interactive element that felt like a natural extension of our exhibition presence.

The branded leaderboard was another thoughtful touch. As conference attendees competed to achieve the fastest reaction times, the leaderboard displayed results against our Zoflora branding, creating natural photo opportunities and conversation starters. Buyers would challenge each other, creating a fun, competitive atmosphere that broke down the usual formality of supplier-buyer interactions. Instead of launching straight into product presentations, we found ourselves having relaxed, genuine conversations with buyers who'd just enjoyed themselves at our stand.

FunPro handled all the logistics for us, which took considerable stress out of our conference preparation. They delivered the game to Liverpool Exhibition Centre, managed the setup, and ensured everything was working properly before the conference began. The setup process was straightforward, with easy access to our stand location. Their team understood the time pressures of conference preparation and worked efficiently to get everything in place without disrupting our other setup activities.

Throughout the event, the Batak game performed flawlessly. We had a steady stream of buyers visiting our stand, drawn by the activity and energy the game created. The visual impact of the fully branded game meant that even buyers passing by could immediately identify our stand and understand that we'd invested in creating an engaging experience. This attention to detail didn't go unnoticed; several buyers commented on the professional presentation and how the interactive element made our stand more memorable than traditional static displays.

What we particularly valued was FunPro's reliability. In the events industry, there are always concerns about suppliers failing to deliver as promised or equipment not working properly at crucial moments. With FunPro, everything worked exactly as discussed. The game arrived on time, the branding was perfect, and the equipment performed without any technical issues throughout the day. This reliability gave us confidence to focus on our core objective: building relationships with Home Bargains buyers rather than worrying about logistics.

The feedback we received during and after the event reinforced our decision to work with FunPro. Buyers told us they enjoyed the interactive element, and several mentioned that it made our stand more approachable and memorable. In an environment where every brand is trying to make an impression, having something that creates genuine enjoyment and engagement makes a real difference. The Home Bargains buying team appreciated that we'd invested in creating an experience rather than just setting up another standard exhibition stand."

Results and Future Partnership

The success of Zoflora's Home Bargains Conference experience with FunPro's branded Batak game has led to a continued partnership that demonstrates the value of getting interactive entertainment right. Following the 2024 event, Zoflora immediately booked FunPro's services for their September 2025 conference appearance, recognising that the investment in branded interactive entertainment delivered measurable results in terms of buyer engagement and brand visibility.

The five-star review Zoflora provided after their 2024 event reflects their satisfaction with both the service delivery and the outcomes achieved. Their willingness to recommend FunPro demonstrates confidence in the partnership, whilst their repeat booking shows that the results justified the investment. For Zoflora, the branded Batak game has become an integral part of their conference strategy rather than a one-off experiment.

Looking ahead, Zoflora continues to explore how interactive entertainment can support their presence at other retail buyer events and trade conferences. The success at Home Bargains Conference has shown them the value of creating engaging, branded experiences that help them stand out amongst other major household names. The relationship with FunPro provides Zoflora with a reliable partner who understands their brand identity and can deliver customised solutions that align with their objectives.

FunPro is currently working with Zoflora on their September 2025 conference presence, with discussions about potentially expanding the interactive elements or exploring additional branded gaming options for future events. The partnership demonstrates how the right entertainment solution, delivered professionally and customised thoughtfully, can become a valuable tool for brands operating in competitive retail environments.

The FunPro Team Behind the Project

The Zoflora project was managed by FunPro's experienced events team, who brought over 15 years of corporate event expertise to ensure seamless delivery. The team worked closely with Zoflora's events coordinators to understand their specific requirements for the Home Bargains Conference, providing guidance on how the Batak Lite game could be customised to create maximum impact.

FunPro's in-house branding specialists worked on the custom graphics for the backboard, buttons, and leaderboard, ensuring that every element met Zoflora's brand guidelines whilst maintaining the functionality and appeal of the game itself. The logistics team coordinated delivery to Liverpool Exhibition Centre, managed the setup process, and ensured that everything was tested and ready before conference attendees arrived. This comprehensive approach meant that Zoflora could focus on their core conference objectives, confident that the interactive entertainment element was in capable hands.

Ready to Stand Out at Your Next Trade Show or Conference?

If you're planning a conference, exhibition stand, or buyer event where you need to capture attention and create meaningful engagement with key decision-makers, FunPro's branded interactive games could be the solution you need. Contact our friendly team to discuss how we can customise entertainment solutions that reflect your brand identity whilst delivering genuine engagement and memorable experiences for your target audience.