How Baylis & Harding Created a Show-Stopping Product Launch with Fun Pro's Custom-Branded Prize Crane

Learn how luxury personal care brand Baylis & Harding drew crowds and showcased their Christmas collection at a major suppliers conference by utilising Fun Pro's custom-branded game hire at CBS Arena, Coventry.

Client Testimonial

"Just to say a HUGE thank you to Colin who went above and beyond for us today, he was amazing.”

— Marketing Team, Baylis & Harding

Customer Profile

Baylis & Harding is a renowned British luxury personal care company specialising in premium bath, body, and home fragrance products. Known for their beautifully packaged gift sets and seasonal collections, the brand has built a reputation for quality and elegance in the competitive personal care market. As a household name with strong retail partnerships, Baylis & Harding regularly participates in major trade shows and supplier conferences to showcase new product lines and maintain relationships with key retail partners like Sainsburys.

Key Metrics

Event Duration: 1 day intensive showcase

Venue: CBS Arena, Coventry

Primary Goal: Product launch showcase for Sainsbury's

Crowd Engagement: Stand described as "rammed" with continuous footfall

Brand Visibility: Full custom branding wrap on prize crane

Client Satisfaction: Immediate positive feedback and future enquiries

About Baylis & Harding

Baylis & Harding has established itself as a leading name in luxury personal care products, building a loyal customer base through their commitment to quality ingredients and beautiful packaging. The company's success stems from their ability to create products that feel indulgent whilst remaining accessible, making luxury personal care experiences available to everyday consumers.

The brand's seasonal collections, particularly their Christmas ranges, represent significant revenue opportunities and require careful presentation to retail partners. These product launches are crucial moments where buyers make decisions about shelf space, marketing support, and seasonal ordering volumes. For Baylis & Harding, their annual Christmas showcase to major retailers like Sainsbury's isn't just a presentation—it's a critical business moment that can influence their success throughout the festive season.

The company's marketing team understood that in today's competitive retail environment, simply displaying products isn't enough. They needed to create an engaging experience that would capture buyers' attention, encourage interaction with their products, and leave a lasting impression. The challenge was particularly significant given the venue, CBS Arena in Coventry, where they would be competing for attention among numerous other brands and suppliers.

Baylis & Harding's approach to trade shows reflects their understanding that retail partnerships are built on relationships and memorable experiences. They recognised that creating buzz around their stand would not only showcase their Christmas collection effectively but also demonstrate their marketing capabilities to potential retail partners. This strategic thinking led them to seek interactive entertainment that could draw crowds whilst reinforcing their brand values of quality and attention to detail.

As told to Fun Pro by the Baylis & Harding Marketing Team.

"We needed something special for our Christmas product showcase at CBS Arena. This wasn't just another trade show—we were presenting our entire Christmas collection to Sainsbury’s, and we knew the competition would be fierce. We wanted buyers to remember our stand, engage with our products, and see the excitement our brand could generate.

When we found Fun Pro through a Google search, we were immediately impressed by their professional approach and understanding of corporate events. We explained that we needed interactive entertainment that could be fully customised with our branding whilst drawing consistent crowds to our stand throughout the day."

The brief was clear but challenging: create an engaging attraction that would showcase Baylis & Harding's Christmas products whilst maintaining the premium brand image they'd worked so hard to establish. The marketing team wanted something that would encourage interaction without being too gimmicky, and importantly, something that could be completely customised to match their brand aesthetic.

Fun Pro's team recommended a custom-branded prize crane; a solution that would allow Baylis & Harding to showcase their actual Christmas products as prizes whilst creating an engaging, interactive experience. The concept was perfect: visitors would be drawn to try their luck at winning genuine Baylis & Harding Christmas products, creating natural engagement opportunities for the sales team.

"Colin and the team at Fun Pro took time to understand our brand requirements," the marketing team explained. "They weren't just providing equipment, they were helping us create a brand experience. Their in-house print team worked with our artwork to ensure the crane would be wrapped completely in our branding, matching our stand design perfectly."