In today's competitive business landscape, creating a memorable exhibition event stand that draws visitors in is crucial for generating leads and building brand awareness.
Businesses and individuals all over the country have trusted us here at Fun Pro for over 15 years to help them create memorable experiences, whether it’s generating buzz at a brand activation event, boosting team morale at staff parties, or simply just providing fun activities at weddings and community events.
In this guide, we’re going to share with you why our interactive games for hire like Batak, Prize Crane games, and Car Simulators can make all the difference to your next event.
Why Interactive Games Are Essential For Exhibitions
Corporate events like exhibitions are highly competitive environments where dozens, sometimes hundreds, of companies are competing for attention, and it’s more important than ever to stand out in unique and interesting ways.
Traditional static displays often fail to create meaningful connections with potential clients, which is where things like interactive games come in. Using things like games has been shown to:
-
Create a natural, low-pressure environment for conversations
-
Boost stand visibility and foot traffic by up to 35%
-
Provide a memorable experience that keeps your brand top-of-mind
-
Generate valuable lead data through game participation
-
Offers unique branding opportunities that reinforce your marketing message
According to recent industry research, exhibition stands with interactive elements experience 65% more engagement than those without. This translates directly to a higher return on your exhibition investment.
Creating Your Exhibition Game Plan: Things to Consider
Before choosing what kind of interactive elements you’d like, consider these crucial factors:
-
Exhibition Goals: Define what success looks like for you. Is it lead generation, brand awareness, product demonstration, or relationship building?
-
Available Space: Understand your stand dimensions and layout to choose appropriate games that will fit
-
Target Audience: Select games that resonate with your demographic and industry
-
Branding Integration: Plan how your visual identity will be incorporated into the games
-
Staff Requirements: Determine how many team members you'll need to operate games and engage visitors
-
Budget Considerations: Balance impact with investment for maximum ROI
Early planning is essential - we recommend booking your entertainment and hiring games at least 8-12 weeks before major exhibitions to ensure availability and allow for any custom branding.
Prize Crane Machines: The Ultimate Lead Generation Tool
Our premium Prize Crane machines are consistently among our most popular exhibition offerings, and for good reason. These eye-catching units combine nostalgic appeal with powerful marketing capabilities.
How Prize Cranes Transform Exhibition Stands
-
Irresistible Appeal: The classic arcade experience draws visitors of all ages
-
Extended Engagement: Average interaction time of 2-3 minutes provides ample opportunity for staff conversations
-
Custom Branding: Full vinyl wrapping options transform the entire unit into a brand showcase
-
Strategic Prize Selection: Incorporate branded merchandise, product samples, or high-value incentives
-
Lead Capture: Optional digital integration allows for contact information collection
Pro Tip: Fill your Prize Crane with a combination of branded merchandise and higher-value "special prizes" to generate excitement. Branded USB drives, power banks, and premium desk accessories provide lasting value while keeping your brand visible long after the exhibition.
Batak Reaction Games: Competitive Engagement for High-Energy Results
For exhibitions where you want to create excitement and draw crowds, our Batak reaction games deliver exceptional results. These high-energy games tap into visitors' competitive nature while providing valuable brand exposure.
Maximising Batak Impact at Your Exhibition
-
Competition Element: Create leaderboards and daily prizes to encourage repeat visits
-
Social Media Integration: Encourage participants to share their scores online
-
Industry Relevance: Link game performance to industry metrics or company values
-
Space Efficiency: Compact footprint works well even in limited exhibition spaces
-
Cross-Generational Appeal: Simple concept with broad demographic appeal
Car Simulators: Creating an Immersive Brand Experience
When you need to make a substantial impression, our professional-grade Car Simulators deliver an immersive experience that guarantees exhibition impact. These premium units combine cutting-edge technology with exceptional branding opportunities.
Why Car Simulators Dominate Exhibition Floors
-
Crowd-Drawing Power: Creates visible excitement that attracts attendees from across the venue
-
Extended Engagement: Average session time of 5+ minutes provides deep brand interaction
-
Premium Perception: Associates your brand with high-quality, innovative experiences
-
Demographic Versatility: Appeals to diverse age ranges and professional backgrounds
Implementation Strategy: Position the simulator at the front corner of your stand to maximise visibility while creating a natural flow into your main display area. Staff should use the waiting time to qualify visitors and introduce key marketing messages.
Integrating Games Into Your Broader Exhibition Strategy
Interactive games deliver maximum value when seamlessly integrated into your overall exhibition strategy. Here's how to ensure cohesion:
-
Pre-Event Marketing: Promote your interactive stand features in pre-exhibition communications
-
Data Capture Planning: Design a smooth process for collecting lead information from game participants
-
Staff Training: Ensure your team knows how to use game interactions to initiate meaningful conversations
-
Follow-Up Strategy: Plan personalised follow-ups that reference the exhibition experience
-
Performance Metrics: Define clear KPIs to measure game effectiveness (leads, conversations, social mentions)
By thoughtfully integrating games into your broader strategy, you transform them from simple entertainment into powerful marketing tools.
Frequently Asked Questions
Can the games be branded to match our company's visual identity?
Yes, absolutely. You can choose from various customisation options when hiring games from Fun Pro so that you can display your company or product branding.
How far in advance should we book for a major exhibition? We recommend securing your exhibition entertainment 8-12 weeks in advance, particularly for popular dates and custom branding requirements. For major industry exhibitions, earlier booking is advisable.
Do you provide staff to operate the games? Yes, we offer professional game attendants as an optional service. Many clients prefer this option to free up their team for valuable sales conversations.
Are these games suitable for all types of exhibitions? While our games have proven successful across diverse industries, we'll help you select the most appropriate options for your specific audience, objectives and exhibition environment.
Nationwide Exhibition Game Hire: Coverage Across the UK
Fun Pro UK provides comprehensive exhibition game hire services throughout the United Kingdom. Our experienced teams regularly service major exhibition venues in:
-
London (ExCeL, Olympia, Business Design Centre)
-
Birmingham (NEC, ICC)
-
Manchester (Manchester Central, EventCity)
-
Liverpool (ACC Liverpool)
-
Glasgow (SEC)
-
Cardiff (Motorpoint Arena)
-
Coventry (Ricoh Arena)
Our logistics team ensures smooth delivery,* professional installation, and prompt collection, allowing you to focus entirely on engaging with exhibition visitors.
*Delivery and collection may incur additional charges.
Getting Started: Planning Your Exhibition Game Strategy
Ready to transform your next exhibition stand? The process is simple:
-
Consultation: Discuss your exhibition goals, space constraints, and target audience with our events team
-
Customisation: Explore branding options and game selection based on your specific requirements
-
Confirmation: Secure your booking with clear delivery and collection scheduling
-
Preparation: Receive comprehensive guidelines to maximise your exhibition game investment
-
Execution: Enjoy professional delivery, installation and technical support throughout your event
Ready to Stand Out at Your Next Exhibition?
Contact our exhibition specialists today to discuss how our interactive games can transform your next exhibition experience.
<< Return to news